~ Sienna Vittoria, Toronto
Nov. 12, 2013
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| Sir Oliver Spring 2014 Campaign Photo |
German-based luxury brand Sir Oliver is expanding into Canada for the first time, with their Spring 2014 collection soon being sold at Toronto's Set Me Free, Sporting Life, and select specialty stores.
The brand was founded in 1969 by Bernd Freier as a family business. The label quickly spread across Europe and the United States, and to this date there are 173 retail stores across the globe.
The collection previewed to us was current, crisp and fresh, featuring sportswear that was modern and wearable. The colour palette was primarily composed of mint, white and indigo. Inspired by Saint-Tropez, the collection evoked images of the French Riviera ocean and the scent of the salty sea.
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| Nautical-inspired prints with crisp white basics. |
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| Fresh mint and white woven textures. |
The clothing ranged from just under $100 up to approximately $300. The fabrics are all high-quality and the clothing is cut with precision, making the garments quite the steal for their affordable price. The target buyer is the young modern business woman that is looking for chic clothing that will take her from business meetings to cocktails.
The Sir Oliver brand also features a lower-budget partner line called s.Oliver. While the prices are lower, the quality surprisingly isn't. Customers will still find the signature European-inspired street style pieces the brand is known for, just with more of a focus on denim and biker jackets.
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| The Sir Oliver family.. |
In order to please the whole family, Sir Oliver also carries a line of clothing for men, and s.Oliver Junior for children. Men will find a host of denim jackets and pants, fitted button-up shirts, and other such classics. Moms will adore the sweet little frocks being offered for the little girls, and the sweaters for the little boys.
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| s.Oliver for men |
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| s.Oliver Junior |
For your perusal, I've put together a few of my favourite items from the collection that I will be sure to grab....
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| A contrasting polka-dot and striped chiffon blouse. |
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| Crisply-creased anchor printed trousers. |
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| Transparent white trench coat. |
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| Checkered, structured jacket. |
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| A hot pink pantsuit |
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| Anchor-print wrap fess |
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| A sweet, lace dress for s.Oliver Junior |
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| A fun little frock from s.Oliver Junior |
Make sure you keep an eye out for the Sir Oliver collection at select boutiques this coming spring!
In the meantime, check out their website for more.
http://www.soliver.com/en/magazine.html
Cheers,
Sienna Vittoria
@SiennaVittoria
siennavittoria.tumblr.com
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