Nina Bitton Launch Party
Sienna Vittoria, Toronto.
August 21, 2013
|From left to right: Hanna Amar, Model, Model, Muriel Amar, Model.|
The sister design duo, Muriel and Hanna Amar, have proudly released their new plus-size apparel line, Nina Bitton. While the Amar sisters are primarily self-trained, they have fashion in their blood. The collection is named after their grandmother, a designer, who passed the craft on to their mother, and eventually to them. Guests of the launch party enjoyed mingling with the models, local photographers and media members, while sipping on chocolate martinis.
|From left to right: Sienna Vittoria, Model, Hanna Amar|
The label is targeted towards women who are looking for well-tailored clothing that is appropriate for a professional work atmosphere, yet still maintains a sense of youthfulness. “I’ve been a plus size all my life, and it is so hard to find clothing that fits. So if I’m not finding it, neither are other people,” explained Hanna. They set out to fill this gap niche with clothes that are “cut to fit” rather than merely made with fabric that “stretches to fit”. This differentiation was recognized by several of the models at the event, as they happily vouched for the clothing’s flattering fit and comfort. “This clothing is comfortable and constructed with curves in mind. It’s professional, but still youthful,” one plus size model said appreciatively.
|Model and blogger Adam Goldberg|
The Nina Bitton garments were paired with striking jewelry made from bold coloured crystals by designer Rebekah Price. With a background in womenswear, Price eventually transitioned into accessory design after taking a break for her children. “I came across some vintage crystals one day, sat down at the table, and began picking and poking. I didn’t know what I was doing at first, but I loved it.” The moment Price felt she had reached her goal was a year later when her collection was picked up at Holt Renfrew. Since then, her jewelry has graced the covers of fashion magazines such as Flare, Fashion, and Vogue. The collaboration between the Amar sisters and Price is fitting as both design teams share the goal of “making a woman feel beautiful instantly.” Price uses colour theory to lift her customer’s mood, as she acknowledges that specific colours correspond with positive energy.
Read on to read my interview with the Amar sisters.
Why did the two of you decide to design together as partners?
Hanna: well, we’re both fashionistas, we love getting dressed up, we love handbags, we love makeup, so we thought why don’t we put our passions together, and make something amazing. At the base we have the same style, but mine is a little more rocker chic while [Muriel’s] is more classic. Combined, it gave us this wonderful collection.
Muriel: There wasn’t much out there in plus sizes for the everyday girl. They should have the same kind of clothing as everyone else: cut well and made well. Not just a stretch.
What is your background in fashion?
Hanna: I did a little bit of fashion at college, and a few fashion shows, but no real training.
Muriel: I’ve been drawing my whole life, and I’ve always loved it.
This is your first collection, as you mentioned, so what’s next for you?
Hanna: the next season is rocker-chic! Leather jackets, and a little more nighttime.
Muriel: this season is more city-chic, so there is a focus on the transition from work to an evening out.
Tell me about the jewelry designer you’re working with?
Muriel: Her name is Rebekah Price. All our pieces are paired with her jewelry. They are beautiful pieces and we are so happy to be collaborating with her.
Where can we purchase your clothing?
Muriel: We have a few stores in Toronto carrying our line such as Sexy Plus, and several others that will be announced soon. Additionally on our website.
Check out their spring/summer‘13 collection at: